Exploiting synergies at two important trade fairs

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The shared stand concept is intended to strengthen branding and presence in the European market

AM Tooling A/S and Danpres A/S, two Danish companies, are participating in two large trade fairs in Germany, EuroBlech in Hanover and BlechExpo in Stuttgart. The two trade fairs are alternatingly held every second year and are the most important trade fairs for the companies, serving as contact points for new customers in the Central European market. The two companies have had a working relationship for many years and in 2019 the decision was made to develop a new joint strategy for participating in the two most important trade fairs in Germany.

Exhicom Expo Competence has received the assignment of formulating a concept presentation for a shared stand with a proposal for the layout, communications and graphical design. The underlying desire is for both companies to be profiled individually and at the same time have the possibility to exploit the synergy of their working relationship when interacting with prospective new customers. The assignment is a turnkey delivery, encompassing the design, project management, production, installation on-site and internal/external logistics.

Brief overview of the clients:

AM Tooling A/S delivers special tools and machine solutions for metal and industrial production. Danpres A/S is a technological production enterprise that delivers metal components for industrial production. Both companies deliver quality solutions to customers in all the Nordic countries and Central Europe.

Brief overview of the trade fairs:

EuroBlech is the world's leading exhibition for the sheet metal working industry. The trade fair is held every other year in Hanover, Germany. Blechexpo has attained a leading position in Europe and now ranks as number two in the world on the list of the most important trade fairs for metal working. The trade fair is held every other year in Stuttgart, Germany.

CONTACT US

If you are interested in hearing more about the project and are seeking a serious working partner to assist you in the development of your next exhibition-related project, then please contact Palle Winther at 2076 7642 or pw@exhicom